Our Services



T he Microfinance industry relies heavily on market research and insights for decision making. Understanding market dynamics is essential when developing new products or modifying old ones.

These include consumer perceptions, culture, opinions which influence financial behaviour; financial sector mapping agricultural value chain mapping and gender dynamics in finance etc.

Our Research & Insight services are conducted using scientifically proven methodology including MR4MF qualitative and quantitative frameworks that analyse influences and motivation in consumer financial behaviour.

Our services include:

  • Behavioural Research
  • Industry Research
  • Consumer Satisfaction Surveys
  • Impact Analysis
  • Monitoring & Evaluation


T he need to develop increasingly flexible and responsive financial products is among the greatest challenges facing the Microfinance industry.

Our focus is client centric to ensure that products meet the clients’ needs and yield maximum impact. We refer to proven product development processes interacting with clients throughout the process. We conduct research in local markets to deliver end to end microfinance products on behalf of our clients.

Our product development processes ensure that the supply and demand sides of products are closely matched.

Our services include:

  • Market Research
  • Market Segmentation
  • Concept Development
  • Prototype Testing
  • Costing and Pricing
  • Product Launches
  • Product Monitoring and Evaluation


T he MSA Core Team has extensive experience in creating greenfield operations and turning around ailing programs especially in Sub-Saharan Africa.

We facilitate development, innovation, business process design and strengthen Microfinance institutions enabling them to serve the increasingly diverse needs of low income households and small & medium enterprises.

Our Institutional development services are built over 3 decades of experience in the Industry and application of proven management methods.

Our institutional development services include:

  • Strategy Development
  • Business Planning with Microfin
  • Governance
  • Credit Methodologies
  • Company Turnaround
  • Process Mapping
  • Risk Management


A s with all services industries, Human Capital Development through Training and Skills Development is the backbone of the Financial Inclusion Industry.

The MSA key team boasts of International Accreditation from the ILO’s International Training Centre, (ITCILO). The founder is an associate of Microfinance Opportunities (MFO).

Using adult learning and experiential learning principles, our team of trainers are internationally recognised and have proven their capacity to transfer knowledge and skills to the audience resulting in behaviour change. Each training event focuses on impacting life after the training event and is often tailored to include after course follow up, mentorship and coaching.

MSA training covers a wide spectrum of management courses that are internationally recognised including:

  • Leadership Development
  • Management & Staff Training
  • ITCILO MMWI: Managing for Improved Performance
  • ITCILO MMWII: Product Diversification
  • Training of Trainers
  • Financial Analysis


F inancial Inclusion interventions reduce poverty and boost prosperity, but they can only be effective if they are administered to a ready market.

Our Market Access services are designed to position End Users in line to not only access financial services but to also use them effectively for maximum impact.

Our services are offered to individuals, excluded groups as well as small businesses and cooperatives. This market includes Women, Youth and Smallholder Farmers and Rural Communities.

Services Include:

  • Strategy Development
  • Financial Education
  • Business Planning
  • Digitising SME Business Processes

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